WORDS BY SOPHIE HENDERSON
Once a footnote in fashion’s age-old encyclopedia, LOEWE’s international prominence has well and truly soared this past decade. British designer Jonathan Anderson — best known for the eponymous label JW Anderson — has churned out hit after hit when it comes to bags and accessories.
Taking the helm at the heritage leather house based in Madrid, Anderson expands on more than 100 years serving the Spanish royal family. From smart ready-to-wear in the 1960s to LOEWE’S modern-day fashion liberation, Anderson’s first ever design for the house — the almighty Puzzle Bag — takes center stage as a true 21st century icon.
Beloved right across the high-fashion set, this striking bag demands a detailed studying. Its architectural shape is handcrafted in Spain, with over 500 steps in the construction process. Geometric and functional — it can be folded and transformed into several different styles, meaning you can carry it however you choose. With the addition of a shoulder strap, you can adjust it to wear crossbody, over the shoulder, slung like a reverse crossbody, as a flat-pack clutch, or simply in the crook of your arm.
We got in touch with a range of LOEWE-loving fashion influencers to discuss the all-important questions. What can you fit inside a LOEWE Puzzle Bag? Is the Puzzle Bag heavy? And simply, is it worth it? Now you can find the missing piece to your wardrobe with total peace of mind.
The Mini Loewe Puzzle Bag Size Guide
With Olivia Akot @olivianatalie
On Sizing & Fit:
There’s definitely enough room for an iPhone 11 Pro, as well as glasses, a pen, a cardholder and essential make-up.
“It can fit my compact face powder, hand cream, perfume, cardholder, lipstick, mints, pocket tissue, mini comb and a portable charger. It sounds like a lot, but all of the items are travel size. I can also fit my iPhone inside (or a small camera) depending on what items are already in the bag.”
On Styling:
“I like to carry the Mini by the top handle. I remove the strap, but I also carry it on my arm or as a shoulder bag when I want my hands to be free. I like the versatility of the Puzzle Bag — it can be worn in five different ways. From a shoulder bag to a clutch.”
“The bag itself is not heavy. When it’s full you can see its cuboid shape. I don’t over pack it with heavy items, as it may lose its original shape over time. I wanted the red as a statement piece. I love this style as it can be paired with any minimal outfit I wear.”
Dimensions: Strap length: 115 cm. Handle drop: 4.0 cm. Weight : 0.24 kg. Height: 12.5 cm. Width: 18 cm. Depth: 8 cm.
The Small Loewe Puzzle Bag Size Guide
With Karen Blanchard @karenbritchick
The clue is (not) in the title. The Small LOEWE Puzzle bag is Jonathan Anderson’s second smallest design — slightly bigger than the Mini. Guaranteed to fill the gaping ‘everyday bag’-shaped hole in your wardrobe, influencer Karen Blanchard verified that the Small Puzzle Bag is in fact a good investment. Now let’s talk about sizing, how to fold and how to wear the LOEWE Puzzle with two-time owner @karenbritchick.
On Sizing & Fit:
Holding the same charm as the Mini bag, the Small has enough room for an 11” iPad Pro, an iPhone 11 Pro and a notebook, as well as water bottles, make-up and other accessories.
“I always carry my iPhone, purse, vlogging camera, tissues, reading glasses, a small hand sanitizer bottle and maybe a lipstick for touch-ups in my bag. It can hold more though! It’s super comfortable because the strap has a wide section. Also if it’s heavy, carrying it in my hand is fine because the bag is small.”
On Styling:
“I mostly use the top handle on my Puzzle Bag, or I carry it in the crook of my arm if I want to cross my arms when walking. If I’m carrying other bags or items, then I wear it either on my shoulder with the detachable longer strap, or crossbody.”
“I want a bag that screams ‘me’ and will complement almost everything in my wardrobe. I might be a small bag girl, but it has to fit my essentials.”
Dimensions: Strap length: 80.5 - 115.5 cm (adjustable). Handle drop: 7.0 cm. Weight : 0.5 kg. Height: 16.5 cm. Width: 24 cm. Depth: 10.5 cm.
The Medium Loewe Puzzle Bag Size Guide
Big things come to those who wait... and those who invest in the biggest LOEWE Puzzle Bag. Otherwise known as the ‘Medium’ size, this is one to complete the capsule wardrobe — to fill with your daily essentials and more.
On Sizing & Fit:
There’s enough room in the Medium Puzzle for an 11” iPad Pro, an iPhone 11 Pro Max and a large notebook, as well water bottles, scarves, make-up and other accessories. However this size will not comfortably fit your 13” MacBook.
On Styling:
Choose between classic tan hues, one-off prints and signature black, with or without neutral piping. What we love most about this size is the thicker strap, and the ability to wear it over your back. Style with an oversized coat and take your Puzzle piece to Instagram.
Dimensions: Strap length: 79.5 - 119.5 cm (adjustable). Handle drop: 9 cm. Weight : 0.752 kg. Height: 19.5 cm. Width: 29 cm. Depth: 14 cm.
Shop the Loewe Puzzle Edit