WORDS BY JOSEPH FURNESS
The recently re-released Nike Air Max Deluxe is like a late ‘90s rave embodied into a shoe: It’s trippy, it’s wavy, it’s rad. What lengths did Nike’s creative team go to, to think up such a psychedelic design? I wouldn’t like to guess.
Could you wear these on a date?
A brave move, but we’re saying yes. Ignore the rule that you should play it safe on a first date: these will make a much better conversation starter. And if you ask your date to look into your kicks whilst circling your feet, you could hypnotise them into falling in love with you.
Could you wear these into the office?
No. These are the very definition of a ‘not at work’ trainer. Save them for your real life.
If this sneaker was a person, what else would it be wearing?
A bucket hat, red lens sunglasses, a shell jacket, cotton joggers and a can of lager in hand.
Instagram caption?
This is the rhythm of the Nikes.
What does my grandmother think of these?
Wow, now these are really something else! Love the style, and they look so comfortable! I bet they are pricey. x
Not a fan of the photo blue colourway? Check out for the Air Max Deluxe Sequoia and the Air Max Deluxe Navy/Multi available now. Additionally, keep your eyes peeled for the release of the black and white colourways coming soon...
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