Purple Brand for Men

Influenced by vintage clothing and industrial design, Purple Brand was founded in 2017 by Rob Lo and Luke Cosby who specialise in creating deconstructed denim. Spotlighting an innovative approach, signature jeans are crafted with heavy distressing, foiled coatings and retro-inspired washes. Cargo pants appear alongside boxy shirts with generous patch pockets, aligning with the brand’s utilitarian vision. Layer with tie-dye hoodies, or find puffer jackets in lacquered finishes.

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